Peru Alpaca, vicuña-fiber garment appreciated at Pure London 2016 fair

London (UK), Feb. 17. Peruvian participation at Pure London Fair was successful, the Foreign Trade and Tourism Ministry announced on Wednesday.

Alpaca and vicuña fiber garments plus accessories were appreciated by thousands of attendees to London's most important textile and fashion event, which led to consolidating deals worth US$100,000.

Peruvian enterprises Kuna, Raffa, Jenny Duarte and Velavera put their exclusive baby alpaca, royal alpaca and vicuña-fiber clothes on display, which stood out thanks to their high quality.

The Foreign Trade and Tourism Ministry —represented by Peru's London-based Trade Office (OCEX) and PromPeru— supported the participation of national companies with the purpose of promoting their internationalization and positioning national brands on foreign markets. 

Minister Magali Silva stressed the fact that Pure London became an important platform for the promotion of Peruvian Alpaca brand; a strategy, which has contributed to exhibiting alpaca-fiber products overseas, as well as to promoting national exports.

Within this framework, Peruvian businesspeople held meetings with diverse clients and established new contacts with 134 purchasers from England, Scotland, Ireland, Germany, Jordan, Italy, United States, Spain, Portugal, Sweden and China. 

Pure London saw the participation of 7,000 attendees among representatives of department stores and boutique chains, purchasers, agents and members of the media.

(END) RGP/RGP/AVV/MVB

Published: 2/17/2016

Original

http://www.andina.com.pe/Ingles/noticia-peru-alpaca-vicunafiber-garment-appreciated-at-pure-london-2016-fair-599430.aspx